A number of member committees also brought media delegations with them. As well as CNBC being the official media partner of the congress, CNN ran adverts on the Congress channel in between prime news programmes such as Amanpour, CNN newsroom, CNN Money and Quest Means Business.
In total 1,208 journalists registered to attend Congress. During the period between 9 – 17 October the World Energy Congress and World Energy Council was covered in the media 15,918 times.
Key coverage highlights include:
-
Le Figaro - Pétrole: un baril à 60$ d'ici la fin de l'année?
-
Washington Post- Vladimir Putin just won an international peace prize
-
City AM - Oil price gush lifts FTSE close to record high(front page)
-
China Central TV- Africa makes progress in the Energy sector
-
1 RRE.ru - World Energy Trilemma: Russia
The use of social media as a means to both promote and share news coverage of the Congress by The World Energy Council, official Congress media relations firm Grayling, Congress staff and registered and non-registered media was at an all-time high. The statistics below relate to activity during the beginning of Congress up to 25 October:
-
333 Million estimated impressions from 60,627 Twitter mentions by 31,247 users
-
UN, Presidents (Erdoğan, Putin…), Ministers, Energy Companies’ Corporate Accounts & Attendees & CEOs & industry influencers tweeted about the Congress by mentioning the World Energy Council and World Energy Congress accounts as well as using the #WECCongress hashtag #WECCongress was used 5970 times (+ #WECongress 2268 times & #WEC 12.631 times & #energy 974 times & #istanbul 932 times) #WECCongress hashtag trended on Twitter in Turkey (Ranked #3)
-
Top-tier media tweeted about the Congress and World Energy Council, sharing live broadcast links
-
World Energy Council followers has increased by 797 followers within last 3 weeks
-
@WECouncil direct mentions 1082 , with 15.K profile visits
-
@WECongress followers increased to 4130 (2165 % increase)
-
43.2 K profile visits (349,3 % increase)
-
Direct mentions of @WECongress account 1.919 (2493 % increase)