Yifei Liu

AsiaChina

Yifei Liu

Global Marketing Director of Huawei Electric Power Digitalization BU, Huawei Technologies Co., Ltd.

With 9 years of experience in marketing/public relations and over 3 years in the energy sector (energy transition and carbon neutrality) along with 8 years in the ICT industry, Yifei is currently serving as the Global Marketing Director for Huawei Electric Power BU. Since 2021, she has led a team of 9 marketing professionals in global marketing, including integrated marketing, industry collaboration, project expansion, and MTL management. Before that, they worked in Huawei's CRM and MICE departments, overseeing international VIP client relations and event management. Yifei graduated from Jinan University with a Bachelor's degree, where she also served as the Student Union President at the Shenzhen campus and was an outstanding graduate.

Yifei has published one paper in IEEE focusing on energy, receiving the Best Paper and Presentation Award. She has contributed to the writing of three industry development reports and white papers in the energy sector. Her efforts have been recognized with several international awards from organizations such as the United Nations, ITU, etc. Furthermore, she is a certified Huawei training instructor, a Level 5 Marketing Expert, and an appointed host.

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